Why does fashion industry need trend forecasts? What if the classic button-down t-shirt that you are wearing was bought by a buyer who choose the clothes based on the trend forecast company. Well, maybe we don't "need" it but we want it to enrich our life. Welcomed by Academy of Art University, Lidewij Edelkoort, one of the most influencial trend forecasters, presenting in Trend Union, talked about FW 12/13 trend in terms of "Retailing" and "Textile".
One of the most interesting facts during the event was that she never talked about only fashion but connect with other industries such as architecture, interior and untimately the situation that people are facing right now. I thought it is really essential for trend forecaster to see everything surrounding us because trend is not only coming from runway but from real world. Therefore, it is perhaps reasonable result that they forecasted the "Sanctury" the place to worship the calmness and "Scarves" which softly protect ourselves as the trend because the world are still unstable and people are still looking for the light which shines on their path. Also another retailing trend "Eco" and "Vagabond" came from same reason that economical difficulty of the world set this off. If you are still not sure about the importance of trend forecaster, watch what people will be wearing in Winter 12 and remember those trend forecasts.Here are trend forecasts by Trend Union
Retailing- Sanctuary
- Spiritual Experience
- Eco
- Re-luxury
- Streaming
- Monomind
- General Store
- Vagabond
- Scarves
- Bloom
- Theatre
- Moving Image
- Noir
- Bordello
Textiles in Lifestyles 2013
- Hut
- Chalet
- Atelier
- Bubble
- Sanctuary
- Shack
- Nest
- Bungalow
- Club
- Caravan
- Folly
No comments:
Post a Comment