Regardless the situation of the market and flat wages, women never give up the beauty. That is why the beauty industry is one of the few businesses that couldn’t come at a worse time. However, this unbreakable idea of beauty industry has been broken. Typically the big companies, the sale has declined about 1 percent for a decade. One of the biggest reasons for this is that younger customers tend to invest more money on cellphone, iPod and other electronics. This fact indicates that customers are waiting to see how beneficial the product is and how long it is going to last. Another reason is the rising price of oil. Gasoline is the primary target, which would be influenced by the price of oil, but cosmetics as well since most of the products include the oil.
During the recession, fragrance industry is typically getting worse. Unlike the other beauty products such as lipsticks and eyeliner, fragrance does not give the visible result to the customer. In other words, it is not essential thing that people need to have to look beautiful. In the weak economy, fragrance is an option but not a necessity.
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